5 Tips to Increasing User Engagement on a Site

A lot of business owners are ready to invest a big time in their online stores and want to keep the bounce rate to as minimum as possible. Wondering what a bounce rate is? Well, a bounce rate is a term used for referring the percentage of users who turn away after viewing the front web page.

Google Analytics is the best source of determining a site’s bounce rate. It will give you an exact idea about the number of users navigating from a site on the basis of the impression a site has on them. Bounce rate is also an important factor to consider not just for enhancing the user experience terms and engagement but also for SEO. It is also one of the most serious issues for multiple sites; however, it can be easily dealt with if effective techniques are worked on.

Given below are some tips shared by Medialinkers web developers Kennesaw to keep in mind for increasing your site’s productivity, while reducing its bounce rate:

1.       Improve Website’s Loading Speed

Website’s speed has become one of the most important factors today. A web user only waits for maximum of 5 seconds for a site to load. If a site takes longer than the 5 seconds then you cannot expect visitors to wait for it. They are certainly going to jump to another site. You can consider this as a way to serve to your competitors to gain an edge over you.

2.       Focus on Quality Instead of Quantity

When learning to focus on quality instead of quantity, you will put your site on the right track. Hire good writers to get quality content to assist in portraying the message to your business prospects while delivering informative stuff to audience relevant to their research. You can also split the lengthy articles into small parts to gain users’ attention at first look.

3.       Make Your Website Mobile Friendly    

As the population of users accessing web through mobile device increases at a competitive rate, you need to make sure that your site is accessible across the modern day mobile browsers. Otherwise you will only push your customers away. Getting a site to respond to small screens will increase your conversion rate while improving a brand’s visibility.

4.       Organizing Site Structure

Whether it is an internal or external link, it has to be connected to a landing resource. Try to open external links in a new window. In addition, linking to the relevant articles through your blog will increase your site’s authority.

5.       Easy to Navigate

Many designers forget that the navigation needs to be understood easily in trying to achieve something unique. More often than not, it can lead to something disastrous. This is why; you need to keep your site’s navigation clear, understandable and easily accessible to make sure the visitors don’t find it confusing.

Follow the above mentioned workable tips shared by Kennesaw web developers to make your business site engaging and interesting for the targeted audience.