Whether you are new to the web design business or have been in
the game for a while, you would have an idea as to how difficult it is to gain
client’s attraction. The industry is very competitive and there are loads of
competitors out there which you need to stand out from.
However, six things mentioned in this article would help you to
start attracting more clients for your web designing business, increasing your
sales and business at the same time.
Offer Package Serviced Products
Most of the time, the potential customers are reluctant about
spending their money on web designers, as they don’t understand whether it
would be worth the money or not. They don’t know what the web designs cost and
thus assume that the designer is over their price range.
So for combating this issue, what you can do is create some
products for sale, as a product has got a specific price which people can look
at to immediately understand the value they would get for their money. This is
also the reason why a lot of web developers and designers start selling
software, icons, DIY font packages, eBooks, and layers. They offer products at
a fixed price, introducing the client to the type of work they do.
Even if you don’t put up the products up for sale on your
website, you can easily have the package services as products at a fixed rate.
You can offer them through your eCommerce store to know what they would get for
the price. This will let the customers know about the work type.
The services that you can offer as products can be: Website
Assessment, Downloadable PDFs, logo design, pamphlets and WordPress template.
So you can either sell your products for sale through your own website or
through sites such as font packages for example MyFonts, Etsy.com, and
iStockPhoto.
Focusing on a Niche
Although it may seem counterproductive, but this is true, the
most specialized your offerings are the more business you are going to
generate. This is also the reason why a lot of web designers choose to
specialize in one particular niche.
You can think from the client’s point of view, by choosing a
designer to provide additional insight into the problems unique to your niche.
For example, if you own a real estate business, wouldn’t you want to find a web
designer who specializes in real estate websites?
What you can do as a start is to go through your work and check
if there is a pattern in the type of work you do and enjoy doing it. Then you
can work on the development of series and products that target this niche.
Create Educational Material
Another popular way of building client’s trust is by offering
educational material. A lot of people surf the internet for having their
problem solved. In case, you are offering tutorials and articles, they would
see you as the expert and would automatically trust you. This is also the
reason why a lot of web designers write blogs and record videos to explain and
solve common problems. As a start, you can brainstorm a list of ten articles to
write for educating the clients about the web design business. Then think of
using these articles, either by starting a blog or offering a free eBook.
Work with the Existing Clients
A lot of web designers make the mistake of chasing new clients
continuously, even though it’s a lot easier to get repeat business from a
satisfied client. So to have your existing clients involved, you can think of
ways through which you can make them feel important such as by sending a
birthday card, as gestures like this go a long way in making the client feel
they are important to you.
Trying Selling Through Daily Deal Websites
While restaurants and beauty spas are benefiting from the daily
deal sites, you as a web designer or developer can market your products and
services to a specific niche of audience through sites such as Might Deals.
This way, you will be able to gain a rush of new clients, with decreased
margins for still managing a tidy profit.
So start planning for your web development Atlanta business today by following the above mentioned tips.
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