Social Media Dominating Trends of 2016

Standing out in the social media world is an increasingly difficult experience. 3 years ago in 2012, it was quite difficult to get pictures on Instagram’s discovery page where you can get loads of followers within a few minutes. Instagram today has more than 400 million active users. To stand out in the network and get followed by thousands of followers has become difficult. However, by following new emerging trends, you will be able to have a better reach and influence in the network

.

Similarly, missing out on the emerging trends will reduce your chances of success. Investing more money becomes difficult to close the gap between early newcomers and adopters. Take an example of Nike, which joined Instagram 4 years ago to now stand at an extremely healthy following of 43 million followers without any paid advertising.  On the other hand, Adidas joined the network in 2012 and has only reached a figure of 8 million followers. This means that jumping in at the right time and adapting to the new technologies and trends will help in your growth.

For more information and statistics about the dominating trends of social media, feel free to check out the infographic by Medialinkers web social agency.

WordPress Developer Rian Rietveld Picks Heroes of Accessibility Awards

Annual International Technology and Persons with Disabilities Conference held last week in San Diego, California is an event for people who work around removing obstacles for disabled people. Every year certain people are awarded for their contributions and this year’s achievement category award went to Rian Rietveld for her contributions to the WordPress core. She won the Heroes of Accessibility Awards, categorized under the individual achievement category.

Other members include Karl Groves and Sally Shepard, Tenon.io and iOS developers respectively. Video of the ceremony is available on the official site and the Rietveld award announcement is time stamped at 6:50. In addition to the core contributions, Rietveld offers consultancy and auditing for WP theme and plugin developers. Rietveld shared that the award was a great encouragement to continue work on WP accessibility combined with the team.

For more news, stay tuned to Medialinkers blog.

Clarify Website’s Objective before SEO and UX

Before improving your SEO site, you need to know a few things such as your website mission; the reason people visit your website and some other stuff. You need to have affirmed answers as to why people visit your website, read the posts and buy stuff, so that you can plan everything related to marketing. 

Website Purpose

Clarify the purpose of your site in your mind. Every business owner has visitor expectations such as more blog visitors or the products. Before making website improvements to a site, always be clear about the mission. This would help you to develop the marketing skills further.

Using Facebook and Twitter for Business Marketing

Social Media has come a long way from being just a platform for connecting with people to the platform through which you can have your business marketed to generate leads. Talking of the social media, the first two platforms that come into everyone’s mind are Twitter and Facebook.

Both the platforms provide a lot of information when used correctly; however, you have to be quite careful when using these social networks as they require proper knowledge and optimization in order to deliver a good enough ROI number.