You might have heard about SEO, as it’s a great way for
improving the chances of your site to rank higher in the search engines when
people look for the information relevant to your site.
For example, if your website is selling children books,
short stories, you would want to optimize your website so that it shows up on
the website against terms such as:
• Children books
• Interesting
children story books
• Short story books
• Storybooks by the
name of your business
It’s essential for you to understand the way people would be
looking for the services and products (i-e the specific topics, and the phrases
they are looking for), which means that the popularity or in other words,
search volume for those keywords have to be searched, and how competitive it
would be.
So what is SEO really? Well, it’s a marketing mix of
innovative and well-crafted techniques as well as best search industry
practices, which can be implemented either quickly or over the long run.
However, whether you would like to do it for yourself or want to hire the
professionals such as SEO services in Kennesaw by Medialinkers, staying up-to-date regarding the information and
current trends would help you in becoming as knowledgeable as possible, as the
game of SEO is changing all the time, and what worked before might not work
today.
Link building is the very first thing which you would have
to get into if you are looking for the proper optimization of your website.
There is a rumor that flows that link building doesn’t work anymore, but the
truth is that link building is the backbone behind every successfully optimized
website even in 2015. However, what you need to understand here is that link
building isn’t a mindless action anymore, as with the Google’s algorithms,
particularly Penguin, it has become extremely important to build links which
would increase the organic search traffic, eventually encouraging the strategic
business growth.
However, what you need to understand is that tough doesn’t
mean impossible, and there are ways through which you can improve your SEO
through proper link building in 2015.
Go for the Contextual
Relevance
With the arrival of Google’s hummingbird, the need to build
quality links was emphasized, which is extremely relevant to the users. The
Google update focuses on understanding the search query content, instead of
identifying and chasing the specific keywords in the query.
How is link building revolutionized?
It’s about making your web pages "worth it" for
intended visitors. Link building has become more about them (users) rather than
you (online presence).
Beyond any doubt, the link building methodology has changed
dramatically. The links not only play a big role in improving the search
influence but also offer a value to the target users. The long tail keywords
have become important for businesses again and you have to keep these in mind
for the proper optimization of your content. This way, you are going to get an
opportunity for coming up with useful content which works according to the
requirements of the users instead of being stuffed with the mindless keywords.
Reach the Link
Building’s Next Level
You can take your link building game to the next level by
building relationships. How can you build relationships, well you can do this
by engaging with the website owners and the people who are the driving force
behind it. For instance, if your business operates in the search-marketing
domain, then you need to go for the trusted sites in this domain and engage
with the influencers behind this.
You can go for the mutual goal between your and the other
website, to work out a good relationship with the website.
Reaching out to the set of individuals is a great way for
building relationships. This is why; you must work on the strategy to properly
reach out to the right people. Your message and tone needs to be personal, and
should grab the attention of the individuals/influencers that you want to build
the relationship with.
This can either involve guest blogging, a product offer
which grabs the influencers, mentioning the link on your site and not to forget
a great opportunity for connecting with the followers. Believe it or not, link
building today is all about how you define the nature of your website with the
influencers in your industry, as this is how you can set up a natural link
building way, which the Google also appreciates.
Plan for the Long
Term
Even though relationship building is mainly the key behind
the popularity of any site, but you can’t have relationships built in a hurry.
This is because, with everyone else doing the same, the bloggers have a lot of
choices to choose from and to ignore the ones that they don’t find qualitative.
He can easily ignore you for a lot of reasons such as the popularity of your
site, trust or simply because he is not interested.
The question is how would you make him accept what you are
offering? Well, as much as it’s difficult, it’s also very simple at the same
time. All you need to do is to convince him and earn his trust that what you
are offering is not just for your own benefit, but it would also help in the
building of his brand further. And when
it comes to building something, it always takes a lot of time. You would have
to be patient and persistent as long as your interaction efforts are concerned.
This is all about whom you trust and which influencers trust
you in return. The bloggers and the webmasters would only consider you if your
site has a certain amount of influence and trust established among the search
engines and the targeted audience. This
means that you have to think this through and plan it for the long run. In
short, you have to work on the brand building efforts as you continue to work
on your outreach strategy in the parallel.
You can’t simply be the person asking for links from
powerful sites giving nothing or simply very low value to their brand in return
to climb up the search result pages ladder fast, as things today don’t work
like this anymore. In case, you do, the influencers in your industry would
simply ignore you. However, if you want to genuinely make a contribution to
their niche, you can gain the trust and relationships whether professional or
personal are all about trust in the end!
Combining Content and
Social Marketing into Entire Marketing Strategy
The digital marketing activities such as social media
marketing and content marketing have become an essential part of the entire
link building process. When you get your content and the social media methods
right, you will automatically get the high-quality natural links to your site,
which are extremely appreciated by Google.
We all know how much links are earned when a video, or a
certain infographic, or presentation or simply a how-to or list blog becomes
viral over the internet. In short, great content is simply like a magnet,
getting more and more people to link to it adding tremendous value to the
audience.
This is the reason why contemporary link building is
actually a convergence of various tactics that are a part of the brand’s
overall marketing strategy. For instance, content marketing complements your
link-building efforts and vice versa. The same goes for social media marketing.
This means that the digital marketing strategies such as
content marketing and the social media marketing are not separate anymore, but
have to be integrated creatively into the overall marketing strategy to
leverage the potential benefits that these methods offer.
The link building process even though has changed a great deal
recently, it is never the less more important like before and has only become
more meaningful and target audience driven than anything else.
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