If you have spent a lot of time in content marketing, you
would see a lot of trends, as companies are always implementing initiatives and
trends at the same time. While some strategies work sometimes, others don’t. So
this article covers all the important tips you need to know and implement,
worth my 2 years of experience to benefit from the content marketing.
1. Sharing Great Visuals
Visual content has become a hot new trend over the years.
This means that for engaging the users and getting more traffic, all you need
to do is to add value to your articles through great visuals. A few points
which would enhance your work are:
Using Inforgraphics
Even though infographics are not as
powerful as they used to be, they still can work a big deal for the blog’s
traffic. Also, you can double your traffic with the inforgraphics.
Using Relevant Images, Graphs and Charts
Using stock images won’t add much
value to your article, as you have to paste relevant images throughout the
article to make it look authentic and attractive for the users. Adding the
article at the introduction won’t work at all.
Using the power of SlideShare
Visual content isn’t just content which is shared on the
blog, but it also includes places such as Instagram, Slideshare and YouTube.
Slideshare is a great place for sharing the pre-eminent visuals and it’s also
one place which is underutilized by the companies. All you need is a basic
understanding of PowerPoint to create awesome content for slideshare and to
double your marketing traffic.
2. Creating High Quality Work
The work that is high quality always attracts traffic. Some
of the articles that go viral at Buzzsumo have got the following traits:
- Length from 3,000 to 10,000 words
- Relevant Images
- Are Informative
- Are Authentic and Trustworthy
- Shared by Influencers
- Promoted for a long time, weeks, days etc. after they are written
Also, you need to write in the first person instead of third
person to engage with the readers at the personal level.
3. How to Enhance Your Blogging Venture
Even though blogging has become an entry barrier, instead of
being an appropriate starting point, you can publish the content where it
matters truly. Most of the businesses do the following:
Do Content Marketing by Starting a Blog, keep blogging and
when they see no ROI, they stop it. The
businessmen think content marketing in terms of blogging and nothing more to
it. What they are doing wrong is that they are thinking blogging as content
marketing, even though blogging is one part of content marketing. You have to
determine if blogging is the best strategy for your business.
Content doesn’t mean just blog, content is content, it can
be visual content, slide content, infographic content, video content or any
other type of content in addition to being a blog.
4. Sharing the Content
Last but not the least, content becomes viral not because
it’s viral in nature, but because it’s shared appropriately. Content creation
is just the first part of the process.
The second part of this process is to share it appropriately. Just the
creation of content isn’t that successful, if it’s not shared properly.
You have to promote your content for a few days to earn a
successful reputation.
Sharing is neither easy nor quick. In fact, you should
probably spend more time sharing your content than you do creating it.
It’s that important.
Also remember that sharing content is neither simple nor
quick. Also, it doesn’t mean that you toss it out to LinkedIn, Facebook and
Twitter, it’s just a start but you need to work on it more by joining relevant
groups and engaging with the people.
Conclusion
In short, you need to do the following for your content
marketing strategy:
- Create engaging content which is readable and informative
- Make it visual for grasping user attention
- Find the right audience
- Share it on social media networks
If you are not sure, where to start all this from, you can
consult with the professional SEO services in Kennesaw by Medialinkers to kick off the content marketing
strategy for you.
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