Grow Your Traffic by Reaching Out to Bloggers

Pinterest, the image-sharing social network had just 5000 users, 5 years ago. Today, it contains 100 million users, worth over $11 billion and enjoys a continuous growth. The early Pinterest users have displayed a design passion, which was the main reason why CEO BEN Silbermann built a good relationship with the designing bloggers. This started the Pinterest’s interaction with blogging community and has helped the network in the early days giving its fledgling social network access to an engaged audience full of the potential new members.

When it comes to reaching the large audience, Bloggers are the first people that you need to consult with. You need to approach them only with the sincere and open intentions. Bloggers have a lot of audiences and they know how important they all are and have a valuable influence on people. This is where it becomes extremely important to gain access to the audience by avoiding the generic and insincere emails, as this would otherwise become extremely difficult. To avoid getting the shut down in the blogger outreach, you need to consider the following rules of engagement:

Be Sincere

Honest and sincere emails go a long way as the generic and copy paste email blasts are all put in the spam. You need to make sure that you are targeting the right type of bloggers for your audience and customers.

Content is very crucial and without amplification you would have to wait for a long time to generate a high volume of traffic to your site. It’s quite better to have 10 thousands of customers than the hundreds of 1000s who get o your site through the PPC campaign.  By working with bloggers, you would automatically put your content and marketing copy in front of the highly targeted audience. You can earn access to them only if you do your homework.

Reach out to Bloggers through an Ongoing Activity

Bloggers like journalists don’t like to receive press release style emails unless those are relevant directly to their audience. You need to take time for maintaining the consistent contact with the bloggers in the network on a consistent basis.

Controlling the Message

Bloggers are highly opinionated. You need to ensure that you are giving them something good to write about, as attempting to control the message would only damage the brand’s reputation and relationship.

When you work with bloggers, you need to know that the contacts develop some of the strongest brand advocates. You need to be sincere, genuine and must take time for ensuring that you are working with the right brand of bloggers. Don’t push them to sponsor your post, but make sure that it’s up to the mark so that bloggers maintain credibility making their endorsements valuable.

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