We all know that social media is no longer a mean for
interacting with your friends, but today, it has evolved into a business
branding network. Today, you will find all the big brands along with the small
ones trying to inspire their audience for getting a bigger business exposure.
In comparison to the traditional marketing, the digital marketing is economical
and easy to track and analyze at the same time.
As per the reports of the last year, an average person
spends about 4 hours each day on the social networks and the number is only
going to increase this year. So, why not take advantage of the growing number
of audience of the social media and direct their interest to your business.
A few tips are mentioned below for getting you started, and
as your business expands on the network, you would have to hire a social media
expert for managing the work for you, from a professional and reputable SEO
Atlanta firm such medialinkers. At the beginning, you
can sign up and create pages on the three most popular social channels such as
Twitter, Facebook and Google Plus. A lot of tools are also available which
would help in managing the channels for you.
Facebook
Facebook is the most popular of all the social media
networks. It is also the most affordable one when it comes to the paid
marketing.
To Get Started:
All you have to do is to create a business page, if you
don’t already have one. Branding is very necessary for your business, which
means that you have to separate it from your personal stuff on it. Start the
marketing by posting information at least once every other day, using most
popular services and products. Also, share information relating to your service
or products; include a picture with each post as this will increase the user
interaction by 53%.
Also add a link to your site and contact details to make it
easy for the people to contact you.
Twitter
Twitter is different from Facebook. With a character
limitation of only 140 characters, it’s quite hard to create a strategy;
however, if you can manage it, you would see a good increase. According to
statistics, 42% of the people learn about products and services through
Twitter. As Twitter is a much faster network, you have to tweet at least twice
or thrice very single day. Similar to Facebook, use an image along with your
website’s link. Don’t forget to use hashtags as this will help you to market it
in a better way.
Google Plus
Google plus is a social network, combination of both
Facebook and twitter. There are no character limitations in your post; however,
you won’t find as many young people on it. Also, google gives preference to
those who have had their business pages set on it. Just like the other
channels, make sure to add video, images and another sort of media to the posts
as this would help in increasing 6.97% traffic to your site.
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