By splashing shapes and designs all over the drawing, a
canvas is what the painters and graphic designers do; however, the work of a
graphic designer is strategically driven compared to the other artists.
A smart graphic designer has to follow a number of steps
before doing the actual work, which means that this blog post covers a number
of tips, compiled by the expert GraphicDesigners of Medialinkers to ensure that you are delivering what the
clients need. The client design has to fit a specific set of requirements, to
figure out what the clients require for producing an effective output, based on
the logical flow.
Start with a Design Brief
As a first step, you need to brief the project with the
client, to get the overview of the clients’ project. During this step, you are
required to gain as much information as you can such as company’s vision,
mission and goals along with product and services. The designers also have to
go beyond the surface levels of what the client services area, to translate
important information into resulting designs.
Some designers have a questionnaire which they have filled
by the client to gather basic information, in order to quote them with an
estimated price.
Research the Client’s Niche
After, you have gathered information through your design
brief by the client; you have to dig into every possible material from where
you can find more information. Research as much as you can, as the expert
designers do a lot of research before starting off with designing the project.
The research would help you explore different ideas while making sure that you
don’t copy anything similar at the same time. Make sure that you have gained
every insight that you possibly could into their market, and begin digging to
their potential and current customers to understand the targeted audience.
Overall, the research purpose is to provide you a 360 view
of the client’s ecosystem, generating ideas fitting the industry trends,
marketing standards, and the client’s customers.
Brainstorming the Message
The design brief and research would present you with paths
for the production of relevant ideas. All you have to do is to pick a pencil
and pen and start brainstorming the ideas. It’s also important for you to
remember that each and every design element sends out a specific message to the
viewers, from colors, typography to symbols and viewers. This is why; you need
to carefully design all these elements to have a penetrable design.
The process of brainstorming must allow for a creative
exploration of the way these elements work to support the message. Generate a
list of ideas ad highlights the ones that you would want to work with.
Start Sketching the Mock-Ups
Then comes the step of sketching the ideas, you have
brainstormed previously. You can start with rough drawing to give a shape to
your ideas, seeing what looks good and effective. There are a number of tools
available with the help of which you can translate your ideas into diagrams for
you. However, the best way to go about this is to use a pencil or pen, as this
way you would be quickly able to iterate on the rough designs.
After, you have exhausted all the ideas in your mind; you
can share the sketch with your client. Even though this step is quite a time
taking, but it would make sure that it saves an immense amount of time which
can result from redoing the work again and again from the very beginning, after
working on the design on computer.
Create the Design:
After, the sketch is finalized by your client; you have to
add the meat and potato of graphics to your work. Use your favorite design
software to build on the idea you and your client liked and create several variations.
Play around with different fonts, color combinations, and shapes to create
variation.
Make a draft and show it to the client, to grab his
feedback. You might have to go through this step several times till the client
is satisfied with the design. However, always use your own imagination rather
than restricting the feedback to just the client’s opinions and thoughts.
Present Your Work
After, you have added the final touches to your design; you
need to present it to your client in an appealing way. Use the right type of
file to be presented to the client for viewing it.
Deliver the Work
After, everything has been settled between you and your
client regarding the final piece of work, you are good to claim your payment
and deliver the work files over to the client.
You can get professional web design by contacting Medialinkers Atlanta Web design company.
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