Is Building a Google+ Profile Worth Your Time and Efforts?

Is Google+ slowly getting killed? Should you be worried? Well, not right now, as there are industries in which, it offers good enough content. However, what's not clears still is the fact that whether it’s growing or not, as Google doesn’t include it to comment on YouTube, its author tag was also dismissed and is also removed from the brand knowledge graph in search results. Even though it seems like it’s on a decline, we can surely say that it is not being discontinued. This is because it only just added a feature known as “Collections” and this tells that the Google has not decided to call it off as yet.

The blog post covers the important points regarding Google+, compiled by the SEO experts in Kennesawby Medialinkers.

Also, there are a lot of other features which make it quite awesome such as the Google Plus/ Explore section is quite awesome for the trend and content research. All you have to do is to give it a hashtag and you would see the related hashtags. You can also see the brand hashtags, including the topics to go next to your name in the Google plus discussions:

The Google Authorship was a project which puts it in a lot of spotlights. It allows the users to get a lot of exposure in the search results, showing the Google+ picture next to the articles written by them. Even though the experiment was discontinued by them last year, it hasn’t given up on identifying quality authors and using their credibility for understanding the good content. This way Google gets to know about the trusted authors and apply such signals towards the whole domains.

The authors who are cited most of the time on social media have the authority of becoming hubs; also if a trusted author cites a new author, the new author becomes quite trusted. The author who writes hundreds of articles getting citations and social shares adds to his trust.

The measures are quite simple to calculate and handle. All that you need to know is how many authors cite one particular writer. This was the main focus of the Google Authorship tag; however, it never worked that way.

Why Google Discontinued Authorship Tag?

This is because not a lot of people use Google Plus. The authorship tag was not being used by many of the trustworthy college professors and the real experts were lagged behind the others in the search results. The other reason was that SEOs tried to manipulate it and this is the reason why Google stopped the experiment so as not to let them mess up with its search ranking algorithm.

Is it still good enough to invest your time?

Google Plus is quite good for investing your time in a lot of industries such as traveling, business, marketing and technology. It’s quite worth investing the time in building the google plus social profile. But it’s worth it, as it’s still a good enough connection and relationship building platform. Like other social networks, it has the capacity for bringing business relationships, brand exposure, and traffic citations.

Does it help in the rankings?

Even though, this question is a bit difficult to answer as confirmed by the Google reps but still it has indirect values:

Just like the other social platforms, you will find different people to interact and connect with you, participating in the communities, posting comments, promoting users’ updates. This way, you collaborate and build the relationships further.

The best thing is to write articles about tools and share it and tag on google+, to make the CEOs get notifications of it. This way, people would comment on the article, add you as a friend and would provide you natural backlinks for your blog.