Social Media has come a long way from being just a platform
for connecting with people to the platform through which you can have your
business marketed to generate leads. Talking of the social media, the first two
platforms that come into everyone’s mind are Twitter and Facebook.
Both the platforms provide a lot of information when used
correctly; however, you have to be quite careful when using these social
networks as they require proper knowledge and optimization in order to deliver
a good enough ROI number.
1. Marketing Using Facebook and Twitter
Even though not a lot of business owners would suggest you
to market your business via Twitter and Facebook, unless you are looking for
the small business owners, they have the capacity to turn into something truly
special if utilized with all their functionality.
a) Optimizing Business Page
The very first thing which you need to do is to optimize
your Facebook and Twitter business pages. Do the proper branding, organic
posting and messaging at the same time.
By maintaining an active and organic social presence, you
can make your presence felt among your users. For saving time, you can use
tools such as Hootsuite and Hubspot. This is how people would be inclined to
take you seriously.
b) Set Up a Remarketing Tag
The second most important thing to do is to set a
remarketing tag, by creating it in Facebook and Twitter ads platforms and
installing it in the website’s header. This would only take 5 mins of work for
anyone who knows the website’s backend basics.
After, you have set up the remarketing tag; you can capture
the web visitors to be able to remarket them at your leisure. This way, your
ads would appear in the Twitter streams and Facebook newsfeed after their visit
on your site.
c) Creating a Campaign
After you have captured the web visitors, the next important
thing is to turn them into your targeted audience. For this very reason, you
need to know, the ways through which you can create your campaign.
However, what you need to know is that you have to build a
relationship with your clients for them to become your customers. No one
becomes a customer after the first or second interaction, which is why; you are
required to send them back to your site as many times as possible for ingesting
the content which you’ve created.
A great way to do this is through blog promotion. You can
have ads created to post about your latest blog. Also make changes to your
campaign, monthly or weekly ensuring that the latest blogs get featured.
You can also create a campaign which would encourage the
customers for downloading the latest guidelines about the services you offer or
to attend the upcoming webinar. These methods and small changes will go a long
way in the proper marketing of your campaign.
2) Making Use of the Email Lists
The email lists that you have bought a few months back, you
can always incorporate it into your Facebook and Twitter as both the platforms
allow uploading the email lists into their systems. Both the social networks
also associate personal and business email addresses, expecting a 30% to 60%
connection rate. This also means that 30% to 60% people attach the Twitter and
Facebook account to their work email.
The best part about using the social networks is that they
would target the customers based on their account, instead of the device they
are using. This way they would be able to see the ads on any device they are
viewing your site. With more than 80% of the FB users accessing accounts via mobile,
it’s really important for you to have the messages appear on the mobile screen.
3) Get to Know Your Customers’ Ins and Outs
By knowing the personal traits such as what they like, what
is it they engages them with the audience is how you can have more customers
added to your business. You can also use Buzzsumo, a great tool for finding the
content and articles that are being shared easily by the target audience.
4) Continue to Curate and Create Content
The internet feeds on content. With more content, you can
engage your targeted audience, feeding the audience with your content. Also,
people today read content on social media, rather than going to the website, as
social media makes about 30% of the traffic going to the sites and this number
continues to grow with every passing year.
You can create content on all the topics that your customers
care about so that you continue to build your trust. Sooner than later, you
would see the effects of great content generating leads for your business. By
following the above-mentioned tips, you would see an increased number of users
being driven to your business. If you are still not sure as to how you can make
all the changes, you can have professional Kennesaw SEO services by Medialinkers to do the marketing for you.
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