Tips to Produce Unique Content Ideas for 2016

Content marketing forms a big part of SEO today. Since search engines love fresh content, you will see every one writing high quality blogs online. This article covers the reasons behind the importance of fresh content.


 

What Makes Content Important for SEO?

According to Neil Patel, world’s renowned marketer, SEO and content marketing go hand in hand and are complete without each other. The content marketing and SEO will only fail without each other. Sujan Patel, search engine Journal contributor says that quality content informs the users and the search engines, and helps them to find what they first started searching for. Brett Re-lander, columnist on Entrepreneur also shares to develop interesting content for understanding the target market and to precisely know the best content type for the audience.  There are many others who have written on the importance of quality content for SEO. 

 

 

Content for Production of Human Requirements

First you need to locate your target audience. In case, you know what the people are looking for, only then you can create useful content to them. The potential customers also want to be entertained, assisted and informed. Some content types to consider are:

• FAQs offer support and information to pre-sales questions
• Info-graphics
• Blogs in the form of Opinion pieces, general information and other articles
• News Announcements & Press Releases
• Case Studies
• How to Articles
• Round-ups and Reviews for long-form feature articles
• Slide Decks, Animations, Videos and Games

Always write to help people through your writing, incorporating keywords naturally and the search engines will love your content.

 

Don’t use the Blog Idea Generation

There are many blogs name idea generators available, however you need to stay away from them.  This is because you will lose your originality this way as there would be many people who have written it on the topics generated by that particular blog.

Lots of similarly titles articles only clog Google. However, you can take inspiration from the idea generators instead of using the same title.

 

Tips to Finding the Best Ideas:

Whenever you search on Google, the tool suggests you some more queries to look through. This gives an idea of what people are searching for. For instance, you will see the different suggestions after typing “what PS3.”

 

Search through top Keywords

Similarly, you can use tools such as Google’s Keyword Planner for finding the common organic queries. The other tools such as SEMRush and Keywordtool.io are also quite effective for the keyword research.

After this, you can observe the content that comes up against these queries. This will show you the in-depth of a particular article or a blog

 

Headline Ideas

A headline needs to grab users’ attention. For people to want to click on it, it has to be incitement. Use tools such as Buzzsumo to search for the relevant articles and see what type of articles are shared by people. Search keywords such as"weight loss" on Buzzsumo to see trending weight loss tags. You can also use TweetReach for finding the headline ideas and for the identification of top influences.

 

Write and Test Your Headlines

Create a list of the headlines you think will work and then test them by searching for them on Google, Bing and Twitter. See what comes up for exact match (within quotations) and see what comes up for broad match.

Search the headlines you have compiled on Google to see the results. If there is a lot of competition, then write something else. You need to focus on originality. If people find what they have already read somewhere else, they will ignore you.

 

Remember to Write Original Content

Back to my original point, you could be easily inspired to churn out content for the sake of it because some clever blog idea generator gives you a bunch of well-formed headlines. The headline generators are good at helping you write the headlines, but you should not use them to tell you what to write.

You can get inspiration from these headlines, but you still need to write original content for grabbing users’ attention.  People are looking for answers to real questions, and only real informative content can help solve their questions. You can also hire professional writers by Medialinkers to generate original content for the marketing of your website. For more information, stay tuned to Medialinkers blog.