3 Steps to Ensuring a Foolproof SEO strategy

Search Engine Optimization, strategy is important to place you on the Google’s first page results. With a proper SEO plan in place, you can get the keywords on front page, however, without it; it would become difficult for you.

3 most common and crippling mistakes to avoid are as follow:

1.       Right Keywords

Determining the right keywords for you and your organization is difficult, when working in a populated category. Common keyword related mistakes include single-word keywords instead of long-tail keywords. When using single-word keywords or highly popular keywords, you can get lost in results which appear after a general search.  When you can’t compete with a company on a large budget, it is important for your SEO strategy to find the right keyword path.

For finding the right keywords, don’t get too broad or too specific. When optimizing a keyword, potential customers will give a hard time finding the lost seekers of a different service. However, don’t pick the keywords which no one searches on. Choose that describe your organization well and are broad enough to be typed in the search bar.

2.       Not Using Digital Marketing Tools

The digital marketing tools will help you see what works and what doesn’t. Everything from the analytic tracking to goal trackers come under the data visualization tools, important to make your SEO efforts succeed. When only measuring the SEO strategy success through increase in business, you will not get the results you have anticipated. Optimization of web content takes time with continuous efforts and improvements.

The tools give you the ability to understand and track the SEO side you haven’t seen before to measure results beyond a standard business increase. The tools offer information about the number of visitors on a site including the potential keywords to work better for a business.

Getting help from online marketing program and tools are important for creating a strong SEO strategy. These technological changes help in increasing the comprehension of site’s effect on the hardware it interacts with. Make sure a site is updated and you adjust and adapts to it.

3.       Targeting your Customers

Targeting the wrong audience will not increase your business even if your SEO strategy puts you on top on the results page. Similarly, if you're not appearing in the results for the correct audience, those searching for your business won't be able to find you. When you don’t understand or base your strategy on finding customers, then it’s going to fail for you.  

As a thumb rule, check your bounce rate. If the number if high then you are ranking for wrong keywords and need adjustment. Plan out your targeted customers as an old customer won’t search the web the way a teenager would, so your keywords must target the most relevant audience.

You can also reach out to the experts of Medialinkers SEO agency to plan and run the SEO campaign for your needs.