Google Releases Analytics 360 Suite for Enterprise Marketers

Google has launched Google Analytics 360, a new marketing product for the ease of enterprise marketers. Analytics 360 is a combination of Google Analytics Premium and Attribution 360, formerly called Adometry in addition to its other three new products, Data Studio 360, Optimize 360 and Audience Center 360.

The Analytics 360 suite is designed to offer a comprehensive marketing solution to marketers, helping them to work efficiently in a multi-screen environment, as explained by Babak Pahlavan, senior director of product management at Google.

Analytics 360, as a combination of 6 different tools will let marketers interact and engage with the right users at the right time helping advertisers to understand user journey in a better way. As a rebrand version of Google Analytics Premium, Analytics 360 is extremely easy to use and offers marketers actionable information instead of plain data.

Optimize 360 helps marketers to run A/B tests on sites for finding the right combination of design elements and text snippets for a site, while Google Data Studio 360 assists in the data analysis and visualization, through the use of Google Docs sharing functionality.  The other parts of Analytics 360 suite such as Attribution, Analytics and TagManager offer additional features and are scheduled for a release over the next 2 months.

For now, the four new products in the suite such as Data Studio, Audience Center, Tag Manager and Optimize offer beta functionality, and can be used through invitation only by the existing members of Premium Google Analytics and Adometry  for the next couple of months.

For more details, stay tuned to Medialinkers blog.

3 Steps to Ensuring a Foolproof SEO strategy

Search Engine Optimization, strategy is important to place you on the Google’s first page results. With a proper SEO plan in place, you can get the keywords on front page, however, without it; it would become difficult for you.

3 most common and crippling mistakes to avoid are as follow:

1.       Right Keywords

Determining the right keywords for you and your organization is difficult, when working in a populated category. Common keyword related mistakes include single-word keywords instead of long-tail keywords. When using single-word keywords or highly popular keywords, you can get lost in results which appear after a general search.  When you can’t compete with a company on a large budget, it is important for your SEO strategy to find the right keyword path.

For finding the right keywords, don’t get too broad or too specific. When optimizing a keyword, potential customers will give a hard time finding the lost seekers of a different service. However, don’t pick the keywords which no one searches on. Choose that describe your organization well and are broad enough to be typed in the search bar.

2.       Not Using Digital Marketing Tools

The digital marketing tools will help you see what works and what doesn’t. Everything from the analytic tracking to goal trackers come under the data visualization tools, important to make your SEO efforts succeed. When only measuring the SEO strategy success through increase in business, you will not get the results you have anticipated. Optimization of web content takes time with continuous efforts and improvements.

The tools give you the ability to understand and track the SEO side you haven’t seen before to measure results beyond a standard business increase. The tools offer information about the number of visitors on a site including the potential keywords to work better for a business.

Getting help from online marketing program and tools are important for creating a strong SEO strategy. These technological changes help in increasing the comprehension of site’s effect on the hardware it interacts with. Make sure a site is updated and you adjust and adapts to it.

3.       Targeting your Customers

Targeting the wrong audience will not increase your business even if your SEO strategy puts you on top on the results page. Similarly, if you're not appearing in the results for the correct audience, those searching for your business won't be able to find you. When you don’t understand or base your strategy on finding customers, then it’s going to fail for you.  

As a thumb rule, check your bounce rate. If the number if high then you are ranking for wrong keywords and need adjustment. Plan out your targeted customers as an old customer won’t search the web the way a teenager would, so your keywords must target the most relevant audience.

You can also reach out to the experts of Medialinkers SEO agency to plan and run the SEO campaign for your needs.

Google Takes Action Against Only 65% User Generated Spam Reports

Google only considers 65% of the entire user generated spam reports. About 35,000 user generated spam reports were submitted to Google. The figures were shared by Juan Felipe Ricon, member Google Manual Actions.

He also added that Google has different ways for detecting spam but still considers “User generated spam reports” as a priority to fight spam. However, the 65% ratio is only due to Google reliance on other spam fighting methods as not all users are good at user generated spam reporting.

For more news and recent updates, stay tuned to Medialinkers blog.

Tips for a Successful Content Marketing Strategy

Content marketing is crucial to the success of your SEO and social media campaign. By understanding the brand’s objective or marketing goals, you can add a personal touch to your content marketing strategy. A few methods you need to embed in your content strategy are as follow:

5 Reasons to Use Tiered Link Building for SEO

Link building is the art and science of building links internationally from a site to another site for building authority. However, the Tiered linking process goes one step further.  It works by building out a virtual web of links pointing inwardly towards the links that have been created for a money site. In other words you can call it layered link building. Why you need to do it and how can you benefit from it are some of the points discussed in this blog post:

Tips to Finding Quality Sources to Increase the Social Media Following

Keeping your social media channel active is extremely important for online marketing. A lot of businesses install a blog on their website for sharing its content on social media and to bring additional visitors from the search engines itself. But the million dollar question is how you can keep posting quality content on Social Media and keep increasing visitors through it. Well, this blog covers all the important tips, following which you can increase visitors to your blog, as well as followers to your blog.