Google has launched Google Analytics 360, a new marketing
product for the ease of enterprise marketers. Analytics 360 is a combination of
Google Analytics Premium and Attribution 360, formerly called Adometry in addition to its
other three new products, Data Studio 360, Optimize 360 and Audience Center 360.
The Analytics 360 suite is designed to offer a comprehensive
marketing solution to marketers, helping them to work efficiently in a
multi-screen environment, as explained by Babak Pahlavan, senior director of
product management at Google.
Analytics 360, as a combination of 6 different tools will
let marketers interact and engage with the right users at the right time helping
advertisers to understand user journey in a better way. As a rebrand version of
Google Analytics Premium, Analytics 360 is extremely easy to use and offers
marketers actionable information instead of plain data.
Optimize 360 helps marketers to run A/B tests on sites for finding
the right combination of design elements and text snippets for a site, while
Google Data Studio 360 assists in the data analysis and visualization, through
the use of Google Docs sharing functionality.
The other parts of Analytics 360 suite such as Attribution, Analytics
and TagManager offer additional features and are scheduled for a release over
the next 2 months.
For now, the four new products in the suite such as Data
Studio, Audience Center, Tag Manager and Optimize offer beta functionality, and
can be used through invitation only by the existing members of Premium Google
Analytics and Adometry for the next
couple of months.
For more details, stay tuned to Medialinkers blog.
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