SEO vs. PPC: Which Method Do You Need to Work On?

Both search engine optimization and pay per click come under search engine marketing are commonly used by digital marketers for gaining an increased exposure for their brand in addition to expanding the online reach. Everyone today uses search engines for finding the required information on the internet. So it makes sense to target all those users to increase your exposure and sales eventually on the internet. This is where marketers consider using SEO or PPC for increasing the traffic.

SEO and PPC: Basic Overview

SEO is also known as “organic search” is all about optimizing a site and its content for a high ranking in the search results against popular keywords. When selling baby clothes, you will want to target queries such as “baby clothes”, “baby clothing store”, “cheap baby clothes,” along with a city name. SEO also requires the webmaster to properly optimize web pages through coding and creating keyword-focused content which search engines easily categorize for building website back links.

PPC is a method that is about buying an advertising space on the search engine result pages against a particular set of keywords. You are required to pay a specific price-per-click for every user click through to your site as a result of your ad display. For running a PPC campaign, you will have to create ads, plan a budget and target the relevant keywords to gain ad visibility. 

You can also check out the detailed infographic to learn the main difference between SEO and PPC by Medialinkers SEO firm.