Standing out in the social media world is an increasingly
difficult experience. 3 years ago in 2012, it was quite difficult to get
pictures on Instagram’s discovery page where you can get loads of followers
within a few minutes. Instagram today has more than 400 million active users.
To stand out in the network and get followed by thousands of followers has
become difficult. However, by following new emerging trends, you will be able
to have a better reach and influence in the network
.
Similarly, missing out on the emerging trends will reduce
your chances of success. Investing more money becomes difficult to close the
gap between early newcomers and adopters. Take an example of Nike, which joined
Instagram 4 years ago to now stand at an extremely healthy following of 43
million followers without any paid advertising.
On the other hand, Adidas joined the network in 2012 and has only
reached a figure of 8 million followers. This means that jumping in at the
right time and adapting to the new technologies and trends will help in your
growth.
For more information and statistics about the dominating
trends of social media, feel free to check out the infographic by Medialinkers web social agency.
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